Website Design For Beginners
This beginner web design guide tries to show the basic pillars of web design such as planning to start with web design, web hosting or hosting, how to create a web page or how to optimize it for search engine positioning are some concepts that are treated. These days, each new company has the need to design a website or an online store in order to be competitive in the market and make themselves known. However, before starting this type of web project, you have to ask yourself several questions to make sure that the end results are what you are looking for, it is important to follow a web design manual for beginners in order to know how to order what the company needs. After all, there are millions of websites out there, the vast majority of which do not get the necessary traffic, it is important to study all the points to make good decisions on the website design.WEB Positioning and Web Design for beginners
There are two fundamental points for a web page to be effective, produce a large number of quality visits and, therefore, this becomes the generation of direct benefits for the company, either in sales of products or services or in the disclosure of the information offered.- Web positioning
- Web-page design
There are countless companies dedicated to web page design, with more or less quality and experience, but in many cases, they start from planning that is not too adequate with respect to the considerations of the main points, which are the optimization of the source code and a design Serious website focused on the best user experience.
Bringing together in the same project both correct web design and web positioning are decisive questions to become a profitable Internet business, which is the main objective
of any company.
Web design for beginners. Planning
Website design is an exciting project for any entrepreneur. However, before getting started, you should ask yourself these kinds of questions to see if you are on the right track and use your answers to assess the progress made so far and correct course if necessary.- What is the purpose of the website?
- Who is the target audience?
- Company or staff?
This will undoubtedly affect the conception and design of the website, as well as the investment necessary to boost its presence in the market. If you want to sell products and services online, it is important to allocate part of the profit to maximize investment to optimize content and the presence of the site to increase visits, and thus sales. You must know if the page is initially going to be used for the company and to sell products or services or is it more of a personal website.
- Who will manage the page?
This must be thought through, before making large investments in a web design company. Having an online store or blog is hard work and a website that is not updated and where new content or products are not published is a website that is forgotten. You can enrich the web page by looking for new elements that people want to read and that are related to the area of specialization much better and write original articles and publish them on the web. No need to post new content, every hour. But messages should be sent as often and updated enough to get users to come back, or at least create an interest in the website. In the smartphone era, it means that almost everyone on the planet has a camera and device at their fingertips to publish the latest news on the website or share it on social networks, this keeps constant communication with users
alive.
These are some examples of general questions, but the idea is to understand that you have to go around the business and look for information to know what you want to start well. If you want to pay online, you have to approach the bank, if you are going to sell products online, you have to ask the suppliers how long they serve your merchandise and if these products have to be sent to customers since it is not too much in request quotes in transport companies and so with all the points that go through your head. This greatly advances the work. Being unclear about how the business works makes web development a slow process.
Web hosting or web hosting. Physic structure
No matter how well-made a web page is if it takes several minutes to load on a user's screen, that visitor will most likely abandon the attempt and look for other options. As if this was not enough to decide on a good web hosting service, it should be borne in mind that search engines evaluate the speed and ease of loading offered by each site they visit, and if this speed is not acceptable, Either because the web hosting server is not capable of quickly processing the requests or because the bandwidth that delivers the data is not adequate, search engines such as Google or Bing or others can penalize the positioning of the page for the cause of the hosting server of that web or hosting. You only have to work with national or international web hosting companies that offer professional web hosting services even if their price is higher. Having a quality hosting service and efficient technical support service are key to the operation of any website.Visitors to a web page should be able to enter the company website without waiting,
without cuts and in a fluid way from anywhere, at any time and device.
In the world there are thousands of companies that offer web hosting services, however, not all offer the ideal characteristics for each website and they do not even mention what they include in their services. It is important to look for an experienced company that offers a competent service so that the website works 24 hours a day, 365 days a year without problems and without interruptions or decreases in quality. Web hosting providers must certify the security in the data centre, the correct and constant operation of the servers and good customer service in the event of an incident with the hosting server. Providers must be able to ensure the necessary bandwidth for good and fast data transmission over the Internet worldwide.
How to create your own web page. Web Development and Web Design for Beginners
When it comes to creating your own website, the options have never been so generous. You can choose to hire a web designer or a programmer to take care of everything or you can learn programming and HTML to be able to create the site yourself. There is also the option of using a platform like WordPress to create a professional website that can be used for any online business. You can learn more about creating websites on Wikipedia's web design page. The truth of the matter is that creating your own website is crucial if you intend to be successful in online business. Fortunately, there are some great options like WordPress that makes the whole process a lot easier, even if you don't have any experience making web pages.
WordPress to create a website
It is almost impossible to make it easier to create your own WordPress website, all you need is a domain name and a web hosting account. The first thing is to find a hosting plan that offers the possibility of adapting to the WordPress platform. Today, practically any web hosting company can offer a basic hosting plan adapted for WordPress at very affordable prices. The basic thing so that it can be installed on the WordPress server is PHP and MySql. You can choose one of the hosting plans with the necessary features for WordPress, but you have to know what more plans they can offer in case it has to be expanded in the future. When hiring the accommodation, the access data is received and with them to follow a guide or tutorial on How to install WordPress in your own accommodation, it is a fairly simple process, but you must have basic computer skills. After completing the installation, you can start customizing and designing the website.Once you learn how to use the WordPress interface, you should have no trouble finding templates and plugins that extend WordPress functionality. Actually, there are many template designs and feature options available for the WordPress platform that can create any type of website you want: like a blog, an online store, etc. Within WordPress, there are many free templates and free plugins to improve the design and functionality of the website. You can also buy web design templates or paid plugins to increase the quality of the website even more.
Advantages of using WordPress
Creating a website with your own WordPress means taking advantage of a lot of different benefits. First of all, using WordPress to create a website is a very inexpensive way to create an online business. In fact, it can be done for less than € 30 a year, so there really is no reason to expect more in building the Internet business. There is a wide community of users who work on WordPress, therefore, there are guides, manuals and video tutorials practically all on the Internet.
Using WordPress gives you the ability to create and manage the website on your own, giving you full control and long-term savings compared to hiring someone to design and manage the website. another advantage of using WordPress is that you can add functionality quickly.
If you want to create your own website quickly and with little knowledge, it is evident that a great option is to use WordPress.
Important objectives to consider for the design and construction of websites aimed at obtaining some benefit
To clarify ideas well and avoid confusion about the meaning of creating web pages, first of all, you have to define the objectives that should be pursued by any self-respecting web page, which gives meaning to the subject and answers to the question:Why or why work on the creation, design and construction of a WEB site?
It is basically that the creation of a web page reports benefits both to the owner and to those who visit it, whether they are economic benefits or any other type. To do this, a web page must be promoted on the Internet, that is, ensure that as many visitors as possible reach it and that these visitors are qualified. In other words, not only do we want the pages to be visited by a large number of users, but we must also do the promotion in such a way that the users who come to it are previously interested in what is offered there since being they products, services, information or anything else; This is the only way to ensure that the profitability obtained the website is the maximum possible.
Normally and with few exceptions, it is not about receiving visitors just for the sake of receiving them to increase the number or fatten the figure, but it is important that the visitors are of quality, that is, visitors who come to the web because they are looking for buy those products that the web sells, so really each of these users will really be a potential customer, who wants to buy the product or service that is offered on the page. This is the sense of designing a web page and making it public on the Internet and after This, it is important to know the general guidelines on how to promote the web on the Internet.
How to promote a website on the Internet?
Online marketing is used to promote a website or with the addition of social networks, more recently called digital marketing. In digital marketing, there are basically two channels: payment and work. Each of the two channels has its PROS and CONS. In turn, these two channels have various ramifications and possibilities to choose from, where even the two channels sometimes seem not to differ. For example, the advertising or payment channel ranges from advertisements in specialized directories, advertisements in digital newspapers or specialized magazines, blog banners, promotion in forum newsletters, Yellow Pages and other types of guides and other options, to paid ads in search engines (Google, Bing and others), the latter are also known as search engine sponsored advertising or SEM Search Engine Marketing. On the other hand, we have the working channel that is usually used for natural SEO positioning, email marketing, social media management, content marketing and a few other options.
One of the digital marketing techniques through which a website can be promoted is known as Organic Positioning or also Natural Positioning, or as it is more commonly known: Search Engine Optimization or SEO. This way of promotion is, without a doubt, the most coveted by those who have already had experiences on the Internet and know the high costs of the advertising channel, but also know that, although it is much more economical and profitable in the medium and long term, the Search engine optimization option is usually the most difficult to achieve, since it involves a lot of work on the part of the company. Although this digital marketing technique would be in the working channel, it is advisable to hire the services of a good SEO consultant who audits, defines the strategy and executes web positioning tactics.
Despite the fact that Google does not charge for an organically positioned page, the work of taking it there and its maintenance does have an economic cost, so it is an online marketing technique that would become paid. Not by hiring an expert search engine consultant or a marketing agency that provides SEO services, you can leave all the work of positioning the web on the Internet in the hands of this person or web positioning company, but this digital marketing technique takes time and constant work on the part of the contracting company until they reach good positions and afterwards they will always have to carry out the maintenance work necessary to support the positions reached in the search engines or expand the keywords.
It should never be forgotten that competitors will also use the means at their disposal to position their respective web pages.
To build an Internet business and make a profit, you have to know that a web page that
does not receive visitors, in any way, is of no use.
However, it should be made clear that the option of natural search engine positioning has enormous advantages from all points of view with respect to the option of advertising or paid ads.
Although it is difficult to understand the high added value that natural search engine positioning has, it must be emphasized that its effectiveness, profitability and low cost compared to the advertising option is indisputable. Whichever channel is chosen to promote the website, paid advertising or natural search engine positioning, you should know that they are not incompatible with each other and you can act using both channels while the website is positioned.
Web design of pages optimized for Google and Bing search engines. Web optimization
Although within the construction of a website, the design is usually the part where the most economic resources are allocated by the majority of companies, and it is understandable given that it will be the visible and representative part of the company on the Internet-facing customers, in the Practice is not so much, especially if it is not accompanied by a good search engine positioning strategy. However, it is possible to combine both objectives, on the one hand, to build attractive and functional pages, but without losing the sight of the other objective, which is to build the site in an optimized way for search engines.It is not enough to hire good web programmers who have extensive experience in developing web pages with great functional characteristics or designers specialized in making fantastic designs from an aesthetic or functional point of view because although these professionals are true experts in making attractive sites if The page is not found through the main search engines, the web will only be used by visited clients or some friends who already know the page by word of mouth, but little else. Digital marketing is the music band that has to play the song at the same time. Design, usability and accessibility, functionality, online marketing and especially SEO here, must be fully combined.
The objective of a website is to sell or offer something, whatever it is, and to sell more, more must appear. Upload fast and be easy when a potential customer searches for any of the products or services that the company offers on Google or Bing or any other search engine and click on the link.
In order to appear quickly and easily in user searches, you must have a good search engine positioning and to have a good search engine positioning, you must design your website in a friendly and optimized way for search engines and always thinking about the user experience, this is the first step. Then, add unique content not only for regular customers but above all for potential customers who use search engines and for search engines that will decide if the website deserves to be ranked among the first search results of users.
This is the best way for you to be easily found and to optimize the website is achieve d by following the guidelines and recommendations of the main search engines, which requires having specific and in-depth knowledge of SEO topics, which have little or nothing to do with the programming or the functional and aesthetic part of the web page design. If you decide to entrust the web development to a company, you have to look for a web company that brings together experts in both technologies, programming and design and from the beginning of the design of a website, the monitoring of the requirements and specific recommendations given are present For the search engines, this is the only the possibility that exists for the execution of a serious project and with real possibilities of obtaining a good result as far as search engine positioning is concerned.
There are two ways to choose, with two very different results, the first and most common is to give the utmost importance to the aesthetic and functional aspect of the web page, reduce costs and leave the construction of a site designed for positioning and bypassing the background. the execution of a coherent project and thought to obtain those desired results, appear in the first positions of search results. The other way is to take web development seriously and give it the importance that it has, on the one hand, the aspect of the web page and on the other hand if more important, that the website is developed with an eye towards achieving the best search engine positioning. Combining both expectations is possible, you have to take the time to assess and seriously consider what path you want to follow and also assess the possibility of hiring the professional services of a company that offers and guarantees both objectives.
Warnings for those who are starting with Web Design
Don't quit your current jobAlthough you have a lot of knowledge about maximizing the profitability of a blog, an online business requires a lot of time and dedication. One has to put a lot of effort into the online business to receive later. Realistically, it doesn't always work. Things have to be done very well to succeed and to do things well, they must be done slowly. The ideal is to combine the new online business with the salary of the current job to face the challenge with ease, this is the best while the positive results arrive. Smartly, you can build the blog bit by bit and when you start to make as much or more profit than regular work, consider spending full time on it.
Learn everything possible
When setting up an online company it is interesting to learn as much as possible from the competition and apply it in your own business and, of course, stop to reflect when you think you are wrong and choose the best way to solve the challenge. Resources should be devoted to studying mistakes to act better the next time. Sure, when you create the business you will do things the wrong way, but you have to continue and keep learning. The essential thing is to learn to search on Google. By doing so, answers can be found on the Internet, where others have already passed, to almost all the problems that arise when creating the new web design.
Avoid wasted time
Observing the statistics every hour, reading leisure blogs, spending hours on Facebook chat, Twitter or Youtube kills productivity. Focus on getting results and being disciplined to get them. Social Networks are very important to generate visits to the blog, but you have to stay focused on those tasks when you socialize.
Have fun
Either way, you should choose a business that fascinates the creator so that it looks like a hobby and faces it with passion. In this way, it is enjoyed both when creating the web design, the contents or when it comes to popularizing it. You have to enjoy the things that are done, so have fun.
No comments