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Flat design, the most popular trend on the web?
Flat design, the most popular trend on the web?
The flat design or flat design emerged some time ago by Microsoft as opposed to Apple. The firm of Steve Jobs is committed to a realistic design or skeuomorphism that imitates reality through the use of shadows,
textures and all kinds of visual tricks. Now, the flat design or, called “authentically digital” by Microsoft, as its name makes us understand, is a minimalist, modern, clean and simple design that has gained prominence in recent years thanks to its ease of adapting to any screen and which, according to web design experts, will continue to be a trend for many more years.

The flat design or flat design is influenced by the Swiss-style; a graphic design developed in Switzerland in the 1950s. At that time, the aim was to achieve unity of design through asymmetry in composition. The information you wanted to reflect had to be clear, readable and objective to make it socially useful and important.

Since 2002, Microsoft has implemented flat design as a distinguishing feature among other companies in its releases, which was dominated by large shapes and bright images accompanied by San-serif fonts.

Since we have a general idea of ​​what flat design is, here we leave you its main characteristics so you can decide if this type of design is the one that best suits your website or not:


  • Flat design is characterized by the use of flat and vivid colours with few variations in the palette to favour contrast on dark backgrounds and images.
  • With their clean and minimalist compositions, they offer a simple and distraction-free content, where the text must be reduced to what is strictly necessary. In the flat design applies the well-known saying less is more in order to achieve a more functional design.
  • The typefaces that reign in the flat world is Sans Serif fonts with an elegant and moderate use of sizes and bold to highlight content.
  • The primary difference between the realistic design and the plan is the absence of visual effects, gradients, textures and shadows, which tend to cause a distraction for the user and recharge the visual environment.
  • Finally, geometric shapes and simple icons are essential in the flat design, because they provide sharpness to the overall design.
  • Still not convinced? We mention some advantages that not only highlight its aesthetic part but its functionality, which is what ultimately counts.



  1. This type of design facilitates the use and understanding of graphic interfaces on the screens of mobile devices such as your smartphone or tablet.
  2.  When designing a web page, you will have much more freedom in the use of resources and, thus, you will be able to transmit the information you want more directly (the well-known call to action). For this reason, this type of design is more recommended for landing pages or single-page websites where the web community that visits you will be able to find and understand the information more easily and quickly.
  3. Due to its simple design, the use of bright colours will produce a friendly environment in your web portal and will provoke a series of positive emotions for the user.

Thanks to its adaptive design (Responsive Design), the flat design is perfect to accommodate any type of format, including smartphones, screens with retina display, tablets and monitors, thus facilitating the preservation of the minimalist look of the web on other devices. In addition to their functionality, flat-design web pages or applications are easy to use, have a modern appearance, are more efficient and take less time to load their content, which, in addition, stops looping and goes straight to the point. To give you a good idea of ​​applying this type of design, Microsoft, with its Windows 8 operating system, pioneered flat design. The neuvoo landing page is also a great example of flat design.


If you decide that flat design is the best option to modernize your website, you just have to remember that less is more!

Flat design, the most popular trend on the web?

Flat design, the most popular trend on the web?
Flat design, the most popular trend on the web?
The flat design or flat design emerged some time ago by Microsoft as opposed to Apple. The firm of Steve Jobs is committed to a realistic design or skeuomorphism that imitates reality through the use of shadows,
textures and all kinds of visual tricks. Now, the flat design or, called “authentically digital” by Microsoft, as its name makes us understand, is a minimalist, modern, clean and simple design that has gained prominence in recent years thanks to its ease of adapting to any screen and which, according to web design experts, will continue to be a trend for many more years.

The flat design or flat design is influenced by the Swiss-style; a graphic design developed in Switzerland in the 1950s. At that time, the aim was to achieve unity of design through asymmetry in composition. The information you wanted to reflect had to be clear, readable and objective to make it socially useful and important.

Since 2002, Microsoft has implemented flat design as a distinguishing feature among other companies in its releases, which was dominated by large shapes and bright images accompanied by San-serif fonts.

Since we have a general idea of ​​what flat design is, here we leave you its main characteristics so you can decide if this type of design is the one that best suits your website or not:


  • Flat design is characterized by the use of flat and vivid colours with few variations in the palette to favour contrast on dark backgrounds and images.
  • With their clean and minimalist compositions, they offer a simple and distraction-free content, where the text must be reduced to what is strictly necessary. In the flat design applies the well-known saying less is more in order to achieve a more functional design.
  • The typefaces that reign in the flat world is Sans Serif fonts with an elegant and moderate use of sizes and bold to highlight content.
  • The primary difference between the realistic design and the plan is the absence of visual effects, gradients, textures and shadows, which tend to cause a distraction for the user and recharge the visual environment.
  • Finally, geometric shapes and simple icons are essential in the flat design, because they provide sharpness to the overall design.
  • Still not convinced? We mention some advantages that not only highlight its aesthetic part but its functionality, which is what ultimately counts.



  1. This type of design facilitates the use and understanding of graphic interfaces on the screens of mobile devices such as your smartphone or tablet.
  2.  When designing a web page, you will have much more freedom in the use of resources and, thus, you will be able to transmit the information you want more directly (the well-known call to action). For this reason, this type of design is more recommended for landing pages or single-page websites where the web community that visits you will be able to find and understand the information more easily and quickly.
  3. Due to its simple design, the use of bright colours will produce a friendly environment in your web portal and will provoke a series of positive emotions for the user.

Thanks to its adaptive design (Responsive Design), the flat design is perfect to accommodate any type of format, including smartphones, screens with retina display, tablets and monitors, thus facilitating the preservation of the minimalist look of the web on other devices. In addition to their functionality, flat-design web pages or applications are easy to use, have a modern appearance, are more efficient and take less time to load their content, which, in addition, stops looping and goes straight to the point. To give you a good idea of ​​applying this type of design, Microsoft, with its Windows 8 operating system, pioneered flat design. The neuvoo landing page is also a great example of flat design.


If you decide that flat design is the best option to modernize your website, you just have to remember that less is more!

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